Competence through cooperation
In addition to analysis as a classic laboratory service, the fields of consultation, service and communication play an important role in LABOKLIN’s overall concept. Well-known and popular in veterinary practices are the information leaflets of the Rat & Tat series, which have been informing pet owners about the most important diseases of their pets since 1996 and thus help the veterinarian to retain his clients. In addition, of course, they also benefit the patients themselves, because the patient-owner should also think along, recognise signs of diseases and go to the vet in time. The series is constantly being expanded and continued, and not only that: it has also inspired many other laboratories to do something similar… Of course, LABOKLIN also communicates directly with vets. The counterpart to Rat & Tat is the doctors’ service LABOKLIN aktuell.
In addition, LABOKLIN staff are regularly present at training events for veterinarians and veterinary assistants. As a representative of a large laboratory, which after all makes its living from examinations for veterinarians, why do you train your customers? Elisabeth Müller is not afraid that this will make her less busy: “On the contrary – the appetite comes with eating. If you don’t know the possibilities of a modern laboratory, you won’t send anything away for examination. And only the veterinarian who is informed about laboratory medicine recognises the point where it makes more sense for cost or material reasons to use a specialised laboratory instead of examining in the practice. But there are definitely parameters that are designed as in-house tests and can be determined in the practice on site with excellent quality.”